![]() The history of cyberpunk design outlined the core principles: variegated color schemes, neon, dark backgrounds, and glitches. The game is about the future, and you cannot use retro filters for advertising your brainchild (unless you are not Fallout, of course). Wherever I see yellow, my mind says, “Hey, I wanna remind you about Cyberpunk!”.įuturism and neomilitarism. ![]() This is the color we all associate Cyberpunk 2077 with, and there are no other associations with this color anymore for me. You will see why featuring Old Spice was not the best idea. Why are they vital? Because they influence the success and final result of collaboration and marketing. Let’s discuss the obvious but vital peculiarities of Cyberpunk 2077 branding.
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